Keeping In Touch With Your Customers
There are numerous ways for you to contact your customers and you may find it to be to your benefit to use multiple services to contact them regularly. One thing that should not be overlooked, however, is the possibility of using email integration in your overall contact regime. This type of service can allow you to contact multiple customers with the click of a button. As a matter of fact, if you have things set up with the best email service possible, you might be rather overwhelmed with the response. Here are some things for you to consider making the most out of your efforts.
First of all, the email marketing tools that are available to you are not a license for you to annoy your potential customers with one advertisement after another (Source: Email Marketing Tools by ClickMail Marketing). That will lose you customers in most cases. It is generally considered to be proper etiquette to soft sell, at the most in each email and only send out a blatant advertisement after you have sent a minimum of four other e-mails. Those other emails should include information that will be of general interest, including some tips that are specifically related to your niche. This not only helps to improve the open rate when using those email marketing tools, it will also improve the response when you do send out an advertisement. Make sure that you use this avenue of advertising carefully from the start. When you use it in the right way, it will benefit you and your business for many years to come.